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The media has become even more important in a political campaign. Campaign workers in the coming years will have to possess a good understanding of the use of TV, radio, and the Internet in gathering voter support. Maintaining a Web page has proven a popular way of educating the public about a candidate; mass e-mails, however, often provoke hostility among Internet users. Campaign workers will be involved in devising new methods of e-mailing voters and attracting more people to campaign Web sites. Those with experience in market research and political campaigns can look forward to a rapidly growing market for their services, with over 116,000 new jobs projected to be created by 2020.
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