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Bloggers maintain blogs for different reasons. Some start a blog as a way to communicate with family, friends, or perhaps a group of people with similar interests. Others blog with the goal of disseminating important information or commentary regarding current events. Others choose to blog as a way of expressing their talents and passions or knowledge about a particular subject. Still others are employed by companies to positively promote their products and services. The following paragraphs detail the steps a blogger might take to get his or her blog up and running.