A Web log, more commonly known as a blog, is a Web site that is written and maintained by an individual or group of bloggers. Blogs take several formats, including diary, news, commentary, or informational. Text, images, links to other Web sites, art, videos, and music are often compiled, formatted, and uploaded onto a blog’s Web site, which is hosted by a dedicated hosting service, or run independently using blog software. Bloggers specialize in writing about a particular topic, point of view, or interest. In 2012, there were an estimated 31 million bloggers in the United States, and 60 percent of businesses had a company blog, according to information at, a blogging statistics Web site.

Quick Facts
Duties Write about one’s opinions or areas of expertise for Web sites; post videos, photographs, audio, artwork, and other media to augment the written text
Alternate Title(s) None
Salary Range $25,000 to $100,000+
Employment Prospects Fair
Advancement Prospects Poor
Work Environment Primarily Indoors
Best Geographical Location(s) Bloggers can work anywhere a computer and Internet connection is available; bloggers who work for corporations may work at company headquarters, which are typically found in large metropolitan areas
Education and Training
  • High School Diploma
  • Some Postsecondary Training
Related School Subjects
  • Computer Science
  • English
  • Journalism
Experience Writing experience is highly recommended
  • Computer
  • Digital Media
  • Writing
Personality Traits
  • Creative
  • Enterprising
  • Social
Licensure/Certification None
Special Requirements None
Career Ladder
  • Blogger Outreach Manager or Chief Conversation Officer or Social Media Manager
  • Well-Known Blogger
  • Blogger
  • Entry-Level Blogger

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