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When beginning a new project design, automotive designers confer with the manufacturer's product development team to address several issues. What is the theme and concept of the new vehicle? What are specific functions expected by the manufacturer? What are the expectations of the consumer? Automotive designers take these concerns into consideration as well as the size and shape of the vehicle, its weight, color, and materials used. They also must take into account how this new model will fit into the manufacturer's existing fleet of cars, safety of the vehicle, and cost of the final product.