Automobile Sales Workers

The automobile sales worker's main task is to sell. Today, many dealerships try to soften the image of salesmen and women by emphasizing no pressure, even one-price shopping. But automobile dealers expect their employees to sell, and selling in most cases involves some degree of persuasion. The automobile sales worker informs customers of everything there is to know about a particular vehicle. A good sales worker finds out what the customer wants or needs and suggests automobiles that may fit that need—empowering the customer with choice and a feeling that he or she is getting a fair deal.

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