Industries & Professions /
Athletic directors plan and implement athletic programs at colleges and universities. Athletic directors at large Division I schools oversee large budgets, supervise staffs that range from dozens to hundreds of employees, and make many important decisions daily. They are helped by assistant and associate athletic directors who specialize in finance, media relations, compliance, and other issues. Athletic directors at large schools spend much of their time raising money and marketing their programs to the public. At small colleges, athletic directors work alone or with very small staffs. In addition to their main duties, they might drive athletes to games, coach sports teams, write press releases or marketing copy, and teach classes. The work of athletic directors can be divided into the following general areas: staff management/administration, financial issues, compliance, and public relations.