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Industries & Professions /
Athletic directors coordinate and oversee athletic programs at public and private colleges and universities. They manage staff; calculate budgets; negotiate broadcasting and other business contracts; raise funds to meet budget shortfalls; ensure that their programs meet academic-, financial-, and gender-related compliance issues; and serve as the public faces of their institutions' athletic programs by talking with media and fans. Athletic directors may also be called directors of athletics, athletic directors of intercollegiate athletics, and athletic administrators.