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The extent to which art director positions are in demand, like many other positions, depends on the economy in general; when times are tough, people and businesses spend less, and cutbacks are made. When the economy is healthy, employment prospects for art directors will be favorable. The U.S. Department of Labor (DOL) predicts that employment for art directors will grow more slowly than the average for all occupations through 2022. Despite this prediction, there will continue to be opportunities for art directors. People working with new media are increasingly looking for artists and directors to promote new and existing products and services, enhance their Web sites, develop new multimedia programs, and create multidimensional visuals. People who can quickly and creatively generate new concepts and ideas will be in demand.
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