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Art directors are responsible for all visual aspects of printed or on-screen projects. The art director oversees the process of developing visual solutions to a variety of communication problems. He or she helps to establish corporate identities; advertises products and services; enhances books, magazines, newsletters, and other publications; creates television commercials, film and video productions, and Web sites; and sets the look and style of digital apps and games. Some art directors with experience or knowledge in specific fields specialize in such areas as packaging, exhibitions and displays, or the Internet. But all directors, even those with specialized backgrounds, must be skilled in and knowledgeable about design, illustration, photography, computers, research, and writing in order to supervise the work of graphic artists, photographers, copywriters, text editors, set decorators and designers, model makers, location managers, propmasters, construction coordinators, special effects workers, and other employees.
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