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Approximately seven out of every 10 advertising organizations in the United States are full-service operations, offering their clients a broad range of services, including copywriting, graphics and other art-related work, production, media placement, and tracking and follow-up. These advertising agencies may have hundreds of people working in a dozen different departments, while smaller companies often employ just a handful of employees. Most agencies, however, have at least five departments: contact, research, media, creative, and production.
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