Industries & Professions /
Advertising and Marketing Managers
Advertising and marketing managers formulate policies and administer the advertising and marketing firm's operations. Managers may oversee the operations of an entire company, a geographical territory of a company's operations, or a specific department. Managers direct a company's or a department's daily activities within the context of the organization's overall plan. They implement organizational policies and goals. This may involve developing sales or promotional materials, analyzing the department's budgetary requirements, and hiring, training, and supervising staff. Advertising and marketing managers are often responsible for long-range planning for their company or department. This involves setting goals for the organization and developing a workable plan for meeting those goals.