Advertising and Marketing Managers

Advertising and marketing managers plan, organize, direct, and coordinate the operations of advertising and marketing firms. They may oversee an entire company, a geographical territory of a company's operations, or a specific department within a company. There are approximately 202,540 advertising and marketing managers employed in the United States.

Next Section: History

Quick Facts
Alternate Title(s) Account Managers, Copy Chiefs, District Managers, Media Directors, Regional Managers
Duties Plan, organize, direct, and coordinate the operations of advertising and marketing firms
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • Computer Science
  • English
Experience Internship
Personality Traits
  • Conventional
  • Outgoing
  • Problem-Solving
Skills
  • Business Management
  • Interpersonal
  • Leadership
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Fair
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Top Executive, or Business Owner, or College Professor
  • Advertising/Marketing Manager
  • Advertising Account Executive

Career Update Newsletter

Tips and tools to help you manage your ideal career.