Toys and Games

The toy and game industry places toys into two major categories: traditional toys, which includes action figures, building sets, dolls, games and puzzles, vehicles, and other similar toys; and video games. Major U.S. toy producers include Mattel, which markets American Girl, Barbie, Matchbox cars, and Fisher-Price toys; and Hasbro, which produces Star Wars, Pokemon, Milton Bradley, Parker Brothers, and Playskool products. Small toy companies exist, but they often have difficulty keeping up with demand for successful products. Larger companies sometimes acquire smaller competitors who add the popular item to their product line.  

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