Toys and Games

The toy and game industry places toys into two major categories: traditional toys, which includes action figures, building sets, dolls, games and puzzles, vehicles, and other similar toys; and video games. Major U.S. toy producers include Mattel, which markets American Girl, Barbie, Matchbox cars, and Fisher-Price toys; and Hasbro, which produces Star Wars, Pokemon, Milton Bradley, Parker Brothers, and Playskool products. Small toy companies exist, but they often have difficulty keeping up with demand for successful products. Larger companies sometimes acquire smaller competitors who add the popular item to their product line.  

Subscribe to Vault to unlock this premium content including:

  • Structure
  • Outlook
  • Resources & Associations and more.

Are you a student? You may have FREE access.

Vault partners with thousands of colleges, universities and academic institutions to provide students with FREE access to our premium content. To determine if your school is a partner, please enter your school email address below.

X

Your institution does not have an active account.

Subscribe Now

Or

Contact your Career Center, Alumni Office
and Library to find out more.

X

Approved!

Please select your institution
to gain full access.