Personal Care

Overall employment prospects in the personal-care products industry should be good during the next decade. American society is placing an increasing emphasis on personal appearance and hygiene, which suggests that companies providing products that enhance attractiveness will enjoy good growth in coming years. As people live longer, the growth in the number of older people will fuel increasing popularity in cosmetics and general-care products (such as anti-aging creams and lotions) that help people look younger. The teen market is a growing sector of the personal-care products industry. A 2012 survey by the marketing research group Mintel reports that 37 percent of girls between the ages of 9 and 17 used lip gloss/lipstick daily, 33 percent used mascara every day, and 27 percent used eyeliner daily.

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