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Industries & Professions /
Media and Entertainment
The media and entertainment industry consists of film, print, radio, and television. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. The top ten media and entertainment companies are The Walt Disney Company, Time Warner Inc., McGraw-Hill Companies, DIRECTV Inc., Viacom Inc., Comcast Corporation, Paramount Pictures Corporation, Hearst Corporation, News Corporation, and CBS Broadcasting Inc. The radio and television broadcasting industry is composed of two different types of companies. There are public service broadcasters, where the funding is through public money, and commercial broadcasters, which are funded through advertisement spots. Radio and television broadcasters create and/or acquire content for broadcasting, such as entertainment, news, talk, and other programs. Many television broadcasters use digital broadcasting to transmit pictures that have higher resolution, known as high-definition television (HDTV). They can transmit a single HDTV broadcast or transmit several conventional broadcasts. This “multicasting” means they can transmit a music concert, for example, from several different camera angles on the same channel. Viewers then select the view they’d like to see on their television set. Other types of broadcasters include cable and subscription or fee-based programs that have a more narrow focus, such as sports, education, and youth-oriented programming.
The print industry consists of publishing companies that produce newspapers, magazines, books, journals, and periodicals, their online versions, and directories, mailing lists, software publishing, and video games. As the North American Industry Classification Systems described it, “Publishers may publish works originally created by others for which they have obtained the rights and/or works that they have created in-house.” Published works can be in one or more formats, such as traditional print, eBooks, CD-ROM, or proprietary electronic networks. The world’s five largest publishers, known as the “Big Five,” are Hachette Book Group, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster.
The film industry is mainly composed of large, multinational corporations, major studios, and independent studios. Many of the top-name film companies are part of larger media conglomerates that also include television, cable, newspaper, and magazine organizations. Within the film industry are subsectors: film production, film exhibition, and film post-production. The top film companies include Fox Entertainment Group, with subsidiaries such as 20th Century Fox and Fox Search Light Pictures; Paramount Pictures, DreamWorks Animation SKG, Walt Disney Motion Pictures Group; and Time Warner, which includes Warner Bros. Entertainment, Home Box Office, Time Inc., and Turner Broadcast Systems.
In general, media and entertainment jobs include reporters, correspondents, and broadcast news analysts; writers and authors; editors; photographers; graphic designers; translators; film and video editors and camera operators; broadcast and sound engineering technicians; announcers; producers and directors; and performers—from actors to musicians and composers. The workers who are behind the scenes and focused on the business side are public relations people, talent agents and representatives, marketing managers, entertainment lawyers, and distribution workers, among others.
We can still access our media and entertainment the old fashioned way, if we choose, by reading publications on paper and watching TV shows on our televisions. But thanks to the Internet and growth of digital content, media and entertainment is now available to us 24/7 through computers, smartphones, tablets, and eBook readers. Wherever we are—whether in an airport, restaurant, at a concert, or doctor’s waiting room—we can go online nearly any time to watch TV shows and movies, listen to radio shows, read books and newspaper articles, and more. Digital video recorders (DVRs) also free us from being glued to our televisions at programs’ air times—we can record the shows we like and watch them when it’s convenient, which is great for us but not so great for advertisers counting on prime-time viewers to see their commercials.
Media and entertainment companies have had to figure out ways to adapt to these technological developments while still attracting consumers and staying solvent. Television networks offer previews and reruns of TV shows on their Web sites. Readers can sample small portions of eBooks through Amazon and other booksellers before buying. Newspapers such as the New York Times allow readers to read a certain number of articles online before requiring them to subscribe. Magazines have also created online versions of their editions and interactive features, such as Self magazine (http://www.self.com) and Wired (http://www.wired.com). Of all the media and entertainment segments, however, the newspaper industry has struggled the most with digital content, as it competes directly with the volume content that’s available for free online. According to Plunkett Research, the daily paid circulation of newspapers was 60 million in 2000, and as of 2011, that number had plummeted to 44.4 million. Many newspapers have since folded, downsized, or gone electronic. All the free online content has also created opportunities for piracy. If someone doesn’t find a show they want to see on a TV or cable network, they may be able to find it online through file-sharing sites and pirate streams. The Motion Picture Association reported that the U.S. economy loses about $58 billion, as well as thousands of jobs, each year because of content theft.
In terms of commerce, the media and entertainment industry contributes significantly to the U.S. economy. The film industry alone contributes more than $175 billion each year to the economy and provides more than 2 million people with employment. The publishing industry includes about 6,000 magazine companies with combined annual revenue of $40 billion, 5,000 newspaper companies with combined annual revenue of $35 billion, and 2,800 book publishing companies with combined annual revenue of about $28 billion. The U.S. radio broadcasting and programming industry, which includes radio networks and stations, consists of about 4,000 companies that gross an average of $17 billion annually. Nearly 75 percent of the total radio broadcasting revenue is generated by local advertisements on radio programs. There are more than 1,300 television broadcast and cable network companies in the United States, with combined annual revenue of $90 billion.
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