General Consumer Products

The general consumer products industry has three main sectors. The manufacturing sector is made up of designers and manufacturers of products. Those in the marketing sector create marketing campaigns to develop interest in and demand for the products. Those in the retail sector sell the goods to consumers. The general consumer products industry also includes many other workers, such as administrative workers (receptionists, secretaries, etc.), human-resources professionals, public-relations specialists, lawyers, accountants, auditors, customer-service representatives, upper-level managers and executives, and information management and technology workers.


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