Advertising and Marketing

In 2013, total advertising spending in the United States reached upward of $171 billion, a 3.8 percent increase over 2012, according to an eMarketer report. Spending on digital and  mobile ad platforms fueled the increase, and another uptick was projected for 2014. Total digital ad spending for 2013 was estimated at $42.58 billion.  

Sign In or Join Vault Gold to Read More Including

  • Structure
  • Outlook
  • Resources & Associations and more.

Are you a student? You may have free access to Vault's premium content. Contact your Career Center, Alumni Office or Library to find out more.

Related Companies

- Show Less + Show More

Become a Vault Basic Member

Complete your Vault Profile and get seen by top employers