Industries & Professions /
Advertising and Marketing
The global advertising industry is expected to reach nearly $692 billion in business by 2015, according to a January 2012 report by Global Industry Analysts, Inc (GIA). The growth is expected to be driven by advancements in enabling technologies, increased penetration of Internet, and corporations increasing their emphasis on marketing and promotions to stay competitive in the market. GIA’s report states that within the next few years, “The focus of the advertising industry will gradually shift toward accommodating business models, which would grab the attention of traditional as well as digital viewers. The emergence of mass markets, over the last couple of decades, shaped marketing into a predominantly mass targeting strategy. However, of late, the importance of one-to-one interactive marketing is coming into fore. The concept of being able to effectively engage thousands of prospective customers on a personal level is expected to change the dynamics of modern-day advertising and marketing strategies.”
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