Scottrade Financial Services

From Scottsdale to St. Louis

It may seem difficult to believe for a company with such a considerable Web presence, but Scottrade started up long before online trading existed.  In 1980, Rodger Riney founded Scottsdale Securities in Scottsdale, Ariz.  In 1982, he relocated the firm's headquarters to St. Louis and started branching out, and never looked back.  By 1986, Scottsdale Securities had opened its third branch office, in Dayton, Ohio, and by 1990, it had 14 offices with locations in Springfield, Mo.; Southfield, Mich.; Pittsburgh; Oakbrook Terrace, Ill.; Bloomington, Minn.; Irvine, Calif.; La Mesa, Calif.; Milwaukee; Clearwater, Fla.; and Englewood, Colo.

In 1994 and 1995, Scottsdale Securities made it onto Inc. Magazine's 500 Fastest Growing Private Companies in America list.  In 1996, Scottsdale Securities began offering online trading to its already-substantial customer base.  The corporation had 100 offices by 1999, and opened 20 more during the year.  In 2000, Scottsdale Securities changed its name to Scottrade to reflect the domain name of its website.  Scottrade was born.

Millennium milestones

At the turn of the century, things really began to take off.  By the end of 2001, the firm had 147 offices.  It opened 24 more in 2002, including its first in Manhattan, bringing its brick-and-mortar presence to 170 offices.  And fast on the heels of its next move, the 2003 launch of Scottrade Chinese, available to customers in the United States, China, Hong Kong and Taiwan's Scottrade passed another milestone, opening its one-millionth customer account.  In 2004, Scottrade launched ScottradeELITE, an online trading platform for active traders.

To commemorate its 25th year as a discount brokerage firm in 2005, Scottrade offered a new flat-rate commission of $7 for all online market and limit orders, which remains in place.  In 2006, and again in 2008, CEO Rodger Riney rang the Nasdaq closing bell to commemorate the company's partnership with the exchange.  As of 2009, the company has 425 branch offices throughout the country.

Their people love them

In June 2008, Computerworld magazine named Scottrade No. 16 on its list of the 100 Best Places to Work in IT, and in February 2008, Scottrade won the Online Brokerage Category for the third year in a row from Brand Keys Customer Loyalty Engagement Index.  In the same month, Training magazine named the company to its Top 125 for Commitment and Excellence in Professional Development.  In addition, Fortune magazine named Scottrade as one of the 100 Best Companies to Work For throughout the United States in 2009.  It was also recognized as one of the nation's most innovative users of business technology by 2009 InformationWeek 500.



Scottrade Financial Services


12800 Corporate Hill Drive
St. Louis, MO 63131-1834
Phone: (314) 965-1555
Fax: (314) 543-6222
www.scottrade.com

STATS


  • Employer Type: Private
  • CEO: Rodger Riney
  • 2007 Employees: 2,300

Key Financials

  • 2007 Revenue: $1,030 million

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