From Scottsdale to St.
It may seem difficult to believe for a company with such a
considerable Web presence, but Scottrade started up long before
online trading existed. In 1980, Rodger Riney founded
Scottsdale Securities in Scottsdale, Ariz. In 1982, he
relocated the firm's headquarters to St. Louis and started
branching out, and never looked back. By 1986, Scottsdale
Securities had opened its third branch office, in Dayton, Ohio, and
by 1990, it had 14 offices with locations in Springfield, Mo.;
Southfield, Mich.; Pittsburgh; Oakbrook Terrace, Ill.; Bloomington,
Minn.; Irvine, Calif.; La Mesa, Calif.; Milwaukee; Clearwater,
Fla.; and Englewood, Colo.
In 1994 and 1995, Scottsdale Securities made it onto Inc.
Magazine's 500 Fastest Growing Private Companies in America
list. In 1996, Scottsdale Securities began offering online
trading to its already-substantial customer base. The
corporation had 100 offices by 1999, and opened 20 more during the
year. In 2000, Scottsdale Securities changed its name to
Scottrade to reflect the domain name of its website.
Scottrade was born.
At the turn of the century, things really began to take off.
By the end of 2001, the firm had 147 offices. It opened 24
more in 2002, including its first in Manhattan, bringing its
brick-and-mortar presence to 170 offices. And fast on the
heels of its next move, the 2003 launch of Scottrade Chinese,
available to customers in the United States, China, Hong Kong and
Taiwan's Scottrade passed another milestone, opening its
one-millionth customer account. In 2004, Scottrade launched
ScottradeELITE, an online trading platform for active
To commemorate its 25th year as a discount brokerage firm in 2005,
Scottrade offered a new flat-rate commission of $7 for all online
market and limit orders, which remains in place. In 2006, and
again in 2008, CEO Rodger Riney rang the Nasdaq closing bell to
commemorate the company's partnership with the exchange. As
of 2009, the company has 425 branch offices throughout the
Their people love
In June 2008, Computerworld magazine named
Scottrade No. 16 on its list of the 100 Best Places to Work in IT,
and in February 2008, Scottrade won the Online Brokerage Category
for the third year in a row from Brand Keys Customer Loyalty
Engagement Index. In the same month, Training magazine named the
company to its Top 125 for Commitment and Excellence in
Professional Development. In addition, Fortune magazine named Scottrade
as one of the 100 Best Companies to Work For throughout the United
States in 2009. It was also recognized as one of the nation's
most innovative users of business technology by 2009