Wyndham Worldwide is one of the world's largest hospitality firms. Its portfolio includes some 8,000 franchised hotels worldwide. Wyndham operates about 20 familiar hotel brands, such as Days Inn, Howard Johnson, Ramada, and Super 8. Wyndham also has a relationship with some 121,000 vacation exchange and rental properties in about 110 countries. In addition, its Wyndham Vacation Ownership operates vacation ownership resorts in North America, Europe, Latin America, the Caribbean, the Middle East, Asia Pacific, and the South Pacific. The company's revenues primarily come from franchise and hotel management fees, membership dues, and timeshare sales.
Wyndham operates in the following business segments: Hotel Group, Destination Network and Vacation Ownership. The Vacation Ownership segment is the largest segment, accounting for about 50% of the company's total sales. The Vacation Ownership segment develops, markets, and sells vacation ownership interests to individual consumers. It also provides consumer financing and provides property management services at resorts. The Destination Network segment provides vacation exchange services and products to owners of intervals of vacation ownership interests. It also manages and markets vacation rental properties on behalf of independent owners. The Hotel Group segment franchises hotels and provides hotel management services for full-service and select limited-service hotels.
All of Wyndham's businesses have both domestic and international operations. However, more than 75% of the company's revenues come from the US.
Sales and Marketing
While the hospitality industry targets both business and leisure travelers, most of Wyndham's customers come from the leisure market. Wyndham markets its properties through several marketing channels including direct mail, email, telemarketing, online distribution channels, brochures, magazines, and travel agencies. Additionally, it promotes its offerings to owners of resorts and vacation homes through trade shows. Wyndham spent $167 million on advertising and promotions in fiscal 2016.
During fiscal 2016 Wyndham's revenue increased slightly to $5.6 billion compared to $5.54 billion in fiscal 2015. The company's net income decreased from $612 million in fiscal 2015 to $611 million in fiscal 2016.
Wyndham's net cash provided by operating activities decreased $18 million compared to the prior fiscal year. The decline reflected a $206 million increase in cash utilized for working capital (net change in assets and liabilities) primarily due to an increase in vacation ownership contract receivables and a reduction in accrued expenses.
Wyndham is strategically focused on two objectives that it believes are essential to its business: increasing system size and strengthening customer value proposition. To increase its system size, the company intends to acquire more properties, add new rooms to existing properties, and spur new construction by developing new and existing properties.
Mergers and Acquisitions
In 2016 the company acquired Latin America's leading Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the US including two new Fën-built Wyndham Grand hotels opening in Montevideo, Uruguay, and Asunción, Paraguay.
Also during 2016 the company acquired Blue Chip Holidays cottage and luxury lodge agency. The acquisition helped Wyndham expand its growing national portfolio.
Wyndham completed the acquisition of Dolce Hotels and Resorts for $57 million in 2015. Also that year the company acquired ResortQuest Whistler. The ResortQuest Whistler acquisition gave Wyndham its first property in Canada and added nearly 600 condominium units to the company's portfolio of vacation rental properties.