When the train pulls out of this station, you might find you've
left some money behind. Station Casinos owns and
operates nearly 20 casinos and hotel casinos that
cater primarily to local Las Vegas area residents. Most
operate under the Station and Fiesta brand names, and feature
gaming, restaurants, and entertainment options. Included
in its holdings are Green Valley Ranch Resort, Red Rock Resort, and
Palace Station. Frank Fertitta III (chairman and CEO) and his
brother Lorenzo (vice chairman), sons of Station Casinos founder
Frank Fertitta Jr., own the biggest share of the company.
Sales and Marketing
While Station Casinos' Vegas properties are all much smaller
than the glitzy operations on the Las Vegas Strip, the company
focuses on local gamblers, a market the company feels is a more
stable business than relying on the tourist trade.
Station Casinos spent about $21 million on advertising during
The company's total annual revenue grew by 2.6% in fiscal 2013
compared to the previous year. The growth was primarily a result of
the addition of management fees from Graton Resort, which opened in
late 2013, and revenues from Fertitta Interactive, which commenced
online gaming operations in Nevada and New Jersey in April 2013 and
November 2013, respectively.
However, even with the bump in revenue, Station Casinos slumped
to a net loss in fiscal 2013 largely because of expenses related to
property management agreements and debt.
The company's cash flow increased by more than $22 million in
fiscal 2013 compared to the prior year as a result of its increased