Wyndham Worldwide is one of the world's largest hospitality firms. Its portfolio includes some 7,800 franchised hotels worldwide. Wyndham operates 15 familiar hotel brands, such as Days Inn, Howard Johnson, Ramada, and Super 8. Wyndham also has a relationship with some 112,000 vacation exchange and rental properties in about 100 countries. In addition, its Wyndham Vacation Ownership operates vacation ownership resorts in North America, the Caribbean, and the South Pacific. The company's revenues primarily come from franchise and hotel management fees, membership dues, and timeshare sales.
All of Wyndham's businesses have both domestic and international operations. However, more than 75% of the company's revenues come from the US.
Sales and Marketing
While the hospitality industry targets both business and leisure travelers, most of Wyndham's customers come from the leisure market. Wyndham markets its properties through several marketing channels including direct mail, email, telemarketing, online distribution channels, brochures, magazines, and travel agencies. Additionally, it promotes its offerings to owners of resorts and vacation homes through trade shows. Wyndham spent $172 million on advertising and promotions in fiscal 2015.
During fiscal 2015 Wyndham's revenue increased by 5% to $5.54 billion compared to $5.28 billion in fiscal 2014. The company’s net income increased by 16% to $612 million in fiscal 2015 compared to $529.00 million in fiscal 2014. Wyndham ended fiscal 2015 with $991 million in cash on hand compared to $984.00 million in fiscal 2014.
Wyndham is strategically focused on two objectives that it believes are essential to its business: increasing system size and strengthening customer value proposition. To increase its system size, the company intends to acquire more properties, add new rooms to existing properties, and spur new construction by developing new and existing properties.
Mergers and Acquisitions
In 2015 Wyndham completed the acquisition of Dolce Hotels and Resorts for $57 million. Also that year the company acquired ResortQuest Whistler. The ResortQuest Whistler acquisition gave Wyndham its first property in Canada and added nearly 600 condominium units to the company's portfolio of vacation rental properties.