Red Roof Inn

  • Overview

This business believes a night's lodging shouldn't put you in the red. Red Roof Inn is a leading budget motel chain with nearly 350 locations in some 35 US states. While popular with families, the brand also caters to business travelers with such amenities as continental breakfast, meeting rooms, photocopy services, and wireless Internet access. It also offers larger suites and deluxe rooms with executive-style desks and microwave ovens. Red Roof Inn was founded by James Trueman in 1973. Previously the chain was owned by French hotel giant Accor, until the company sold Red Roof in 2007 in order to focus on its Motel 6 operations.

Geographic Reach

Most of the company's properties are located in the Midwest, the East, and the South.

Strategy

Red Roof is continuing its transformation from a hotel owner to that of a management and franchise company. Specifically, it is focused on growing the franchising side of the business. The company is adding 40 franchised properties every year until 2016. It is also focused on expanding west of the Mississippi, with plans to grow the brand in the New Orleans and Las Vegas markets.

In 2011 Red Roof turned over about 140 hotels to affiliates of Five Mile Capital Partners and Westmont Hospitality Group. It completed a similar deal earlier that year, selling about 50 hotels to Dune Real Estate Partners and Westmont Hospitality Group affiliates. Red Roof will continue to manage the properties. 

The company has committed more than $70 million for renovating and upgrading its portfolio, while the Dune Real Estate and Westmont Hospitality venture is contributing an additional $20 million for upgrades. The remodel plans include a sleek "NextGen" redesign and revamped "Superior King Rooms".

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Red Roof Inn


605 S Front St Ste 150
Columbus, OH 43215-5809
Phone: 1 (614) 744-2600
Fax: 1 (614) 2249724
www.redroof.com

STATS


  • Employer Type: Private
  • President: Andrew Alexander
  • CFO: Brendan Foley
  • EVP Brand Operations and Franchising: Robert Wallace

Major Office Locations

  • Columbus, OH