Promus Operating Company, Inc.

If you need a bed for the night, Hilton has a few hundred thousand of them. The company is one of the world's largest hoteliers with a lodging empire that includes more than 4,000 hotels and resorts in some 90 countries operating under such names as Doubletree, Embassy Suites, and Hampton, as well as its flagship Hilton brand. Many of its hotels serve the mid-market segment, though its Hilton and Conrad hotels offer full-service, upscale lodging. In addition, its Homewood Suites chain offers extended-stay services. The company franchises many of its hotels; it owns the Waldorf-Astoria and the New York Hilton. Hilton became a public company again in 2013.

Change in Company Type

Private equity firm The Blackstone Group took Hilton private in 2007 through a $26 billion buyout that included about $6 billion in assumed debt. It was the largest private equity buyout in the hotel industry. The private equity giant already owned such hotel assets as LaQuinta Inns and Suites (owned through  LQ Management) and LXR Luxury Resorts & Hotels (operated by  WHM). It made the deal to develop luxury brands, the most competitive market in the hotel business.

IPO

After six years of being groomed by Blackstone for a return to the public market, Hilton went public again in December 2013 and raised $2.35 billion, making it the second-largest IPO of 2013. ( Plains GP Holdings raised $2.8 billion.) The company will use the proceeds to pay down debt.

Geographic Reach

With a name like Hilton Worldwide, the company has hotels in 90 countries, but it generates almost 75% of sales in the US. Through new management, franchise, and/or development contracts, in recent years Hilton has added properties to its portfolio in Azerbaijan, Bangladesh, Brazil, China, Croatia, Egypt, Germany, India, Kazakhstan, Mexico, Nambia, the Netherlands, New Zealand, Russia, Saudi Arabia, South Africa, Turkey, the UAE, the UK, the US, and Vietnam.

Operations

With its extensive portfolio of brands, Hilton seeks to serve multiple segments within the lodging sector. The company's largest chains, Hampton Inn and Hampton Inn & Suites, include about 1,700 locations and target mid-market travelers with moderately priced rooms and limited amenities. Nearly all its Hampton hotels are operated by franchisees or by the company under management contracts with third-party owners.

At the other end of the scale, the company's Conrad chain offers luxury services and distinctive locations, while its Waldorf-Astoria Collection is a prestigious collection of hotels inspired by the New York landmark. The company's Hilton Grand Vacations subsidiary operates about 50 time-share vacation resorts, with a concentration located in Florida.

Strategy

Hilton is in the middle of a growth period as the global markets begin to improve. In 2011 its newest brand, Home2 Suites by Hilton, opened its first property. Hilton plans to have 100 Home2 Suites, which operate in the mid-tier extended stay category, in North America by 2014.

Plans for another new brand, Denizen Hotels (designed to cater to globally conscious modern travelers), were scrapped after rival Starwood Hotels & Resorts filed a lawsuit against Hilton claiming it employed corporate espionage. The suit charged that Hilton employees (who had formerly worked at Starwood) used confidential and proprietary documents from Starwood to help create Denizen. The two companies ended up settling out of court in 2010; Hilton paid Starwood some $75 million.

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Promus Operating Company, Inc.


755 Crossover Ln
Memphis, TN 38117-4906
Phone: 1 (901) 374-5000
www.dallastransporter.com

STATS


  • Employer Type: Unknown
  • Pres: Thomas Keltner
  • It Manager: Don Mabry
  • Information Technology Manager: Douglas Sampson

Major Office Locations

  • Memphis, TN

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