One resort company likes orange lakes just as much as blue ones. Through a partnership with InterContinental Hotels Group, Orange Lake Country Club owns and operates Holiday Inn Club Vacations at Orange Lake Resort, a time-share resort near Florida's top tourist attractions, Disney World and Universal Orlando. Orange Lake offers studios and villas, as well as meeting space, golf courses, pools, restaurants, and retail stores. Its flagship Orlando resort was founded by Kemmons Wilson (who also founded Holiday Inn) in 1982. The company is owned by the Wilson family.
The company's stronghold is Orlando, Florida, where its flagship resort is located. The firm owns additional time shares under the Holiday Inn Club Vacations brand in Florida, South Carolina, Tennessee, Vermont, and Wisconsin.
All total, the company's portfolio consists of nearly 3,700 villas located across six time share resorts. Holiday Inn Club Vacation's 65,000 members have access to these Holiday Inn Club resorts as well as InterContinental's network of more than 4,500 hotels worldwide. The company's Holiday Inn Club Vacations at Orange Lake Resort includes nearly 2,500 villas, and has plans to grow to 4,500 villas.
The brand is seeking opportunities to expand in top North American tourist destinations such as Las Vegas and Hawaii.
The Holiday Inn Club Vacations concept was founded when Orange Lake Country Club formed an alliance with InterContinental in 2008. The partnership allowed Orange Lake to benefit from the strong Holiday Inn brand, as well as InterContinental's resources as a public company. In exchange, the deal helped InterContinental entered the timeshare industry through the exclusive licensing and marketing agreement with no capital investment. In its first three months of existence, Holiday Inn Club Vacations grew from one resort to six.