Las Vegas Sands brings a touch of Venice to the US and China.
Replete with gondoliers and a replica of the Rialto Bridge, the
company's Venetian Las Vegas Hotel, Resort & Casino offers a
120,000-sq.-ft. casino and a 4,000-suite hotel, as well as a
shopping, dining, and entertainment complex. Through its
majority-owned Sands China subsidiary, the firm operates The
Venetian Macau on the Cotai Strip (the Chinese equivalent of
the Las Vegas Strip), as well as two other properties
in Macao. Properties also include the Marina Bay Sands in
Singapore and the partially-owned Sands Bethlehem in Bethlehem,
Pennsylvania.
Sales and Marketing
The company advertises on television, internet, radio,
newspapers, magazines, and billboards.
Strategy
Las Vegas Sands is in the middle of a major
international growth initiative, with several projects in various
stages of development. Despite the ambitious expansion plans
abroad, the company remains cautious in Las Vegas. Las Vegas Sands
will explore opportunities to further expand its presence in Asia.
The Parisian in Cotai will be Las Vegas Sands' next Macau
resort.