Las Vegas Sands brings a touch of Venice to the US and China.
Replete with gondoliers and a replica of the Rialto Bridge, the
company's Venetian Las Vegas Hotel, Resort & Casino offers a
120,000-sq.-ft. casino and a 4,000-suite hotel, as well as a
shopping, dining, and entertainment complex. Through its
majority-owned Sands China subsidiary, the firm operates The
Venetian Macau on the Cotai Strip (the Chinese equivalent of the
Las Vegas Strip), as well as two other properties in Macao.
Properties also include the Marina Bay Sands in Singapore and the
partially-owned Sands Bethlehem in Bethlehem, Pennsylvania.
Sales and Marketing
The company advertises on television, internet, radio,
newspapers, magazines, and billboards.
Las Vegas Sands is in the middle of a major international growth
initiative, with several projects in various stages of development.
Despite the ambitious expansion plans abroad, the company remains
cautious in Las Vegas. Las Vegas Sands will explore opportunities
to further expand its presence in Asia. The Parisian in Cotai will
be Las Vegas Sands' next Macau resort.