Las Vegas Sands brings a touch of Venice to the US and China.
Replete with gondoliers and a replica of the Rialto Bridge, the
company's Venetian Las Vegas Hotel, Resort & Casino offers a
120,000-sq.-ft. casino and a 4,000-suite hotel, as well as a
shopping, dining, and entertainment complex. Through its
majority-owned Sands China subsidiary, the firm operates The
Venetian Macau on the Cotai Strip (the Chinese equivalent of
the Las Vegas Strip), as well as two other properties
in Macao. Properties also include the Marina Bay Sands in
Singapore and the partially-owned Sands Bethlehem in Bethlehem,
The company's 70%-owned Sands China subsidiary consists of three
casinos in Macao, the only place in China where casinos are
legal. These properties include the Sands Macau,
the Venetian Macau Resort Hotel Casino, and the Four Seasons
Macau. Elsewhere in Asia, the company's Marina Bay Sands in
Singapore opened in 2010 at a total cost of about $5.5 billion. In
the US, additional Las Vegas properties include The Palazzo Casino
next door to the Venetian, and the nearby Sands Expo Center trade
show and convention center. Another US property is its Sands
Casino Resort Bethlehem in Pennsylvania.
Sales and Marketing
The company advertises on television, internet, radio,
newspapers, magazines, and billboards. During fiscal 2014 it spent
$140.4 million on advertising after spending $117.8 million in
fiscal 2013 and $97.8 million in fiscal 2012.
The company's revenue has enjoyed steady growth since 2010.
During fiscal 2014 its revenue increased by 6% to $14.58 billion
compared to $13.77 billion in fiscal 2013. The increase was
primarily due to increased Casino revenues.
Las Vegas Sands' net income has been trending upward. In fiscal
2014 its net income increased by 23% to $2.84 billion compared to
$2.31 billion in fiscal 2013. The spike was primarily due to a
combination of higher gross annual revenue and decreased
The company's cash flow increased by 9% in fiscal 2014 to $4.83
billion compared to $4.44 billion the previous year. The increased
cash on hand was primarily due to the increased net income and
fewer accounts receivable.
Las Vegas Sands is in the middle of a major
international growth initiative, with several projects in various
stages of development. Despite the ambitious expansion plans
abroad, the company remains cautious in Las Vegas. Las Vegas Sands
will explore opportunities to further expand its presence in Asia.
The Parisian in Cotai will be Las Vegas Sands' next Macau