HYATT EQUITIES, L.L.C.

Travelers interested in luxury lodgings can check in for the Hyatt touch. The company is one of the world's top operators of luxury hotels and resorts with more than 500 managed, franchised, and owned properties in nearly 50 countries. Its core Hyatt Regency brand offers hospitality services targeted primarily to business travelers and upscale vacationers. The firm also operates the upscale, full service Hyatt, Grand Hyatt, and Andaz brands, as well as Park Hyatt (luxury), Hyatt Place (select service), and Hyatt Summerfield Suites (extended stay) brands. Although Hyatt Hotels was formed in 2004, the Hyatt chain traces its roots back to 1957.

Geographic Reach

Hyatt has hotels all over the world. Outside the US, the company has existing properties in Europe (France, Germany, Italy, Switzerland, and the UK); the Middle East (Azerbaijan, Kyrgyz Republic, Saudi Arabia); Latin America (Argentina and Brazil); and Asia (India, Indonesia, Japan, and South Korea). Almost 80% of the company's revenues come from properties located in the US, while the remaining 20% of revenues come from international operations.

Sales and Marketing

Hyatt uses a sales team located in global and regional sales offices around the world. Hyatt Gold Passport and Hyatt.com are the key components of its marketing strategy. Hyatt Gold Passport is a guest recognition and loyalty program. Hyatt.com is the chain's primary online source of information and reservation booking.

Financial Performance

Hyatt's revenue increased in fiscal 2013 compared to fiscal 2012 and 2011. The company brought in about $4.18 billion during fiscal 2013 after claiming $3.9 billion during fiscal 2012 and about $3.7 billion back in fiscal 2011. Hyatt's net income improved to $207 million in fiscal 2013, up from $88 million in fiscal 2012.

Strategy

In the US Hyatt focuses its expansion efforts on under-penetrated markets, mostly through management and franchising agreements. A key part of its strategy is to increase its franchise and managed properties, a business model that is associated with lower costs than outright ownership.

The company expects to double its properties in New York City by the end of 2014. While nearly 80% of the company's revenues come from the US, approximately 70% of its new hotels will be located outside North America.

As part of its international strategy, Hyatt is focusing on markets such as Brazil, China, India, Russia, Latin America, and the Middle East for growth. The company has some 50 hotels open or under development in China in key markets such as Beijing, Hong Kong, Macau, Shanghai, and Shenzhen. Hyatt has also expanded in India, bringing the total count of hotels under development there to more than 50.

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HYATT EQUITIES, L.L.C.


71 S Wacker Dr Fl 14
Chicago, IL 60606-4637
Phone: 1 (312) 750-1234
www.andaz.com

STATS


  • Employer Type: Unknown
  • Mgr: Harold Handelsman
  • Mgr: Nicholas Pritzker
  • Cfo: Gebhard Rainer

Major Office Locations

  • Chicago, IL

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