Starwood Hotels & Resorts Worldwide knows how to shine a light on hospitality. One of the world's largest hotel companies, it has more than 1,175 properties in about 100 countries. Starwood's hotel empire consists of upscale brands such as Sheraton and Westin. It operates about 100 luxury resorts and hotels through its St. Regis and Luxury Collection units, while its 40 W Hotels offer ultra-modern style. Other brands include Four Points (value-oriented), Le Méridien (European-inspired), Aloft (select-service), and Element (extended stay). Starwood Vacation Ownership operates about 15 time-share resorts. Notable Starwood hotels include the St. Regis in New York and the Hotel Gritti Palace in Venice.
Starwood is focused on international expansion. The dramatic economic growth in Asia, Latin America, the Middle East, and Africa is fueling demand for Starwood's brands worldwide.
Sales and Marketing
Starwood's loyalty program, "Starwood Preferred Guest", is a frequent guest incentive marketing program, allowing members to earn and redeem points for room stays, room upgrades, and flights. Starwood uses multi-media advertising campaigns, including television, radio, internet, and print advertisements to drive guests to its properties.
Starwood’s revenue decreased slightly in fiscal 2013 compared to fiscal 2012. Starwood reported about $6.1 billion in revenue for fiscal 2013 compared to $6.3 billion in fiscal 2012 and $5.6 billion in fiscal 2011. The company’s profits have steadily increased for several consecutive years. For fiscal 2013 Starwood reported a net income of $635 million after claiming a net income of $562 million in fiscal 2012.
Starwood is focused on growth in Africa, China, India, South Asia, and Latin America. The company expects to have 100 hotels under operation in the Asia Pacific region by 2015.
Starwood also plans to increase its operating hotel footprint in Latin America by 50% during the next five years, opening an average of seven new hotels per year in the region. The company continues to expand in Europe as well, where it expects to open 50 new hotels during the same time frame.