Luaus, leis, and laying in the sun -- Hawaiian Holdings knows how to get you there. The company's main subsidiary, Hawaiian Airlines, transports passengers and cargo between Honolulu and about a dozen major cities in the western US. The carrier also serves the six main Hawaiian Islands and destinations in the South Pacific such as American Samoa, Australia, New Zealand, China, South Korea, and Tahiti. It operates a fleet of about 60 aircraft (most are Boeing 717s for flights between the Hawaiian Islands and Boeing 767s for transpacific flights). In addition to its scheduled passenger and cargo operations, Hawaiian Airlines provides charter services.
The company’s fleet consists of 20 Boeing 717-200 aircraft for the Neighbor Island routes, eight Boeing 767-300 aircraft, and 23 Airbus A330-200 aircraft for the North America, International, and charter routes. It also owns three ATR42 aircraft for its "Ohana by Hawaiian" Neighbor Island service.
Hawaiian Holdings offers scheduled air transportation of passengers and cargo amongst the Hawaiian Islands (the Neighbor Island routes), between the Hawaiian Islands, and 11 cities in the US, and between the Hawaiian Islands and the South Pacific, Australia, New Zealand, and Asia. It provides approximately 160 daily flights between the Hawaiian Islands and operates various charter flights.
Sales and Marketing
Hawaiian Airlines uses various distribution channels including its website (mostly for North America and regional island routes) and travel agencies and wholesale distributors for international flights. The company has marketing alliances with other airlines including Air China, All Nippon Airways, American Airlines, China Airlines, Delta Air Lines, JetBlue, Korean Air, Philippine Airlines, Turkish Airlines, United Airlines, Virgin America, Virgin Atlantic Airways, and Virgin Australia.
Hawaiian Airlines has enjoyed unprecedented growth recently, with revenues peaking at a record-setting $2.45 billion in 2016. The historic growth in 2016 was driven by a 7% rise in domestic revenue and a spike in sales of frequent flyer miles under its co-branded credit card agreement.
Its profits also surged 29% to reach $235 million in 2016, another company milestone. The surge in profits was mainly due to a major decline in the average fuel price per gallon.
Hawaiian Airlines is counting on continued growth in its transpacific and South Pacific operations through expanded service to Tahiti, and Australia. It has instituted a code-sharing agreement with Korean Air Lines and now offers nonstop flights to that country. Hawaiian Airlines is currently the only airline to offer nonstop service from Honolulu to Pago Pago and American Samoa. To support its expansion plans, the company has ordered 16 wide-body and extra-wide-body aircraft from Airbus for delivery between 2017 and 2020.
In April 2014, the airline launched a non-stop service between Honolulu and Beijing. The flight represented the airlines' 10 international destination and made China one of Hawaiian Airlines' most important visitor destinations. Shortly before, it also signed a code-share agreement with Air China, China's exclusive national flag carrier.
The carrier's key Asia-Pacific markets are Australia, New Zealand, China, and South Korea. More recently, the airline expanded its service to Japan with additional routes and frequencies to Tokyo in 2016.