Luaus, leis, and laying in the sun -- Hawaiian Holdings knows how to get you there. The company's main subsidiary, Hawaiian Airlines, transports passengers and cargo between Honolulu and about a dozen major cities in the western US. The carrier also serves the six main Hawaiian Islands and destinations in the South Pacific such as American Samoa, Australia, New Zealand, China, South Korea, and Tahiti. It operates a fleet of about 50 aircraft (most are Boeing 717s for flights between the Hawaiian Islands and Boeing 767s for transpacific flights). In addition to its scheduled passenger and cargo operations, Hawaiian Airlines provides charter services.
To supplement its own inter-island offerings, Hawaiian Airlines serves other destinations within Hawaii via a code-sharing deal with Island Air. In addition, Hawaiian Airlines maintains code-sharing arrangements with carriers such as American Airlines, Delta Air Lines, and United. Code-sharing allows airlines to extend their networks by selling tickets on other carriers' flights.
Sales and Marketing
Hawaiian Airlines uses various distribution channels including its website (mostly for North America and regional island routes) and travel agencies and wholesale distributors for international flights. Partners include Orbitz, Travelocity, Expedia, Hotwire, and Priceline.
Hawaiian Airlines has enjoyed unprecedented growth recently, with revenues peaking at a record-setting $2.32 billion in 2015. The historic growth in 2015 was driven by a 5% rise in domestic revenue and a spike in sales of frequent flyer miles under its co-branded credit card agreement.
Its profits also skyrocketed by more than 160% to reach $183 million in 2015, another company milestone. The surge in profits was mainly due to a major decline in the average fuel price per gallon.
Hawaiian Airlines is counting on continued growth in its transpacific and South Pacific operations through expanded service to Tahiti, and Australia. It has instituted a code-sharing agreement with Korean Air Lines and now offers nonstop flights to that country. Hawaiian Airlines is currently the only airline to offer nonstop service from Honolulu to Pago Pago and American Samoa. To support its expansion plans, the company has ordered 16 wide-body and extra-wide-body aircraft from Airbus for delivery between 2017 and 2020.
In April 2014, the airline launched a non-stop service between Honolulu and Beijing. The flight represented the airlines' 10 international destination and made China one of Hawaiian Airlines' most important visitor destinations. Shortly before, it also signed a code-share agreement with Air China, China's exclusive national flag carrier.