Faster than covered wagons, Frontier Airlines' planes part the clouds and fly the skies above the Rockies and over 80 destinations. The company operates as a scheduled passenger air carrier from hubs at Denver International and Milwaukee's General Mitchell International Airport. The airline maintains a fleet of about 50 Airbus 318/319/320 jets with onboard amenities that include satellite, and roughly 20 Embraer E170/190 jet aircraft. It operates more than 350 daily flights with 120 to roughly 160 seats in each aircraft. Once owned by Republic Airways, Frontier Airlines was acquired by an investment fund affiliated with private equity firm Indigo Partners in late 2013.
Change of Company Type
From 2009 to 2013 Frontier was owned by Republic Airways until December 2013, when it was sold to an investment fund associated with Indigo Partners.
Headquartered at Indianapolis, Frontier offers flights to more than 80 destinations in Costa Rica, the Dominican Republic, Jamaica, Mexico, and the US. It primarily operates from its hub at Denver International Airport.
Frontier's business relies upon providing a low-fare alternative to United Airlines, the #1 carrier in the Denver market, coupled with maintaining its status with Milwaukee passengers. Some 95% of its flights start or end from hubs in Denver and Milwaukee. Leading low-fare carrier Southwest Airlines has also set its sights on Denver. In an effort to capture additional regional traffic, it has expanded its presence there. Competition from other carriers flying out of Milwaukee includes Delta Air Lines, as well as AirTran and Southwest Airlines, which merged in 2011. Frontier continues to respond to the encroachment by adding nonstop seasonal service to vacation spots in Florida from cities in the Midwest.
In addition, unlike other branded airlines Frontier's network of marketing alliances is limited to a code-sharing agreement with Great Lakes Aviation, constraining its ability to attract passenger traffic. (Code-sharing enables airlines to sell tickets on one another's flights and thus offer passengers service to more destinations.) Frontier's partnership with low-cost carrier AirTran ended in mid-2011. Their arrangement, dating back to late 2006, allowed frequent flyer members of both airlines to earn and use their miles on each other's carriers. The partnership was touted as a first between low-cost airlines. Frontier has since integrated the Midwest Miles program into its own.
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