BEST WESTERN INTERNATIONAL, INC. at a Glance

Uppers

  • World’s biggest hotel family with more than 4,000 hotels in 90 countries
  • Offering budget, mid-scale and up-scale accommodations to meet the needs of its consumers

Downers

  • The economic recession has slowed travel and reduced the demand for lodging

The Bottom Line

  • Best Western is the “World's Biggest Hotel Family” with a mix of hotel owners and hospitality professionals that aim to deliver the best value, quality and customer services for its guests.

About BEST WESTERN INTERNATIONAL, INC.

Western hospitality has really spread. Begun in 1946 by hotelier M. K. Guertin and named for its California origins, Best Western has more than 4,000 independently owned and operated hotels throughout the globe (including nearly 2,200 in North America), making it the world's largest hotel brand (by number of rooms). Hotels sport its flag in about 100 countries and territories; Australia and the UK have the most outside the US. The company has more than 80 Best Western Premier luxury branded hotels, which offer upscale amenities and services, in North America, Asia, and Europe. Best Western is organized as a not-for-profit membership association, with most of its sales coming from monthly fees and annual dues.

Geographic Reach

The company has hotel properties all over the world. Part of the company's strategic plan is ongoing global expansion. In addition to Asia, the Middle East, and Eastern Europe, the company is targeting emerging markets such as Africa, New Zealand, Russia, and South America for growth.

Sales and Marketing

Best Western attracts travelers through its marketing efforts, including print and television advertising. It launched a program to reward members of its global Best Western Rewards loyalty program by matching the elite status of other hotel loyalty programs free of charge.

Strategy

While the travel industry has been facing hard times as a result of the economic downturn, Best Western claims that its hotels benefited from companies looking to cut costs by moving their hotel business to the mid-market sector. For example, Best Western requires its hoteliers to provide complimentary Internet and local phone calls.

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Company News and Press Releases

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BEST WESTERN INTERNATIONAL, INC.

6201 N 24th Pkwy
Phoenix, AZ 85016-2023
Phone: 1 (602) 957-4200
Fax: 1 (602) 957-5641
www.bestwestern.com

Stats

  • Employer Type: Private Association
  • Chairman: Jayesh Patel
  • Vice Chairman: Terry Porter
  • SVP International Operations: Suzi MacDonald Yoder

Major Office Locations

  • Phoenix, AZ

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