Accor est l'hospitalité.
France's Accor is one of the world's leading hotel operators and the market leader in Europe. Present in more than 90 countries, it owns or manages more than 3,500 hotels worldwide. Its hotel brands range from luxury to budget and include Sofitel (upscale), Mercure (midscale), ibis (economy), and hotelF1 (budget). About two-thirds of its hotels are located in France and other European markets; a quarter are located in Asia/Pacific. The remainder are dispersed throughout Africa and the Middle East, Latin America and the Caribbean, and North America.
Accor operates in more than 90 countries. International expansion is focused on emerging markets such as China, Brazil, and India. By 2015 Accor intends to have 200 hotels in China (up from 100 in 2010) and 225 hotels in Brazil (up from 143 in 2010). It also wants to be the number one international operator of hotels in India, with 90 hotels in that country by 2015.
Accor is operating under the goal of becoming Europe's biggest hotel franchiser by 2015. It announced plans in 2010 to invest €1.4 billion ($1.8 billion) on building new hotels over the next five years.
Simultaneously, Accor is divesting certain assets in order to cut costs and reduce its adjusted net debt by €2 billion by 2013. It sold its
and Studio 6 budget chains to private equity firm
for $1.9 billion in late 2012. Motel 6 and Studio 6 formerly operated as part of
Accor North America
. Prior to that, Accor sold its gourmet restaurant subsidiary Lenôtre to foodservice company
in 2011. Also that year, it sold its 49% stake in casino group Lucien Barriere to financial holding company
for €268 million ($350 million). In 2010 it sold its Compagnie des Wagons-Lits onboard rail catering business.