No matter who is blessed by the gods of poker, The United States Playing Card Company (USPC) wins. Formerly called Bicycle Holding, USPC is the world's largest playing card manufacturer and distributor. The company's brands of playing cards include the iconic Bicycle name, as well as the Aviator, Bee, Hoyle, and KEM brands. USPC holds some chips in Europe's playing card market as well, with subsidiary Naipes Heraclio Fournier. USPC markets poker chips and sets, puzzles, tins, and card accessories, to boot. Its customers include casinos, as well as retailers and wholesalers. Founded in 1867, the company was acquired by parent Jarden Corporation in 2004 for about $238 million.
The company makes playing card decks at plants located in Ohio and in Vitoria, Spain. To keep its products close to its primary clients, USPC maintains an inventory at a third-party distribution warehouse in Las Vegas. Its Spain plant caters to European and Middle Eastern customers.
USPC has closed the Playing Card Museum -- until further notice -- at its company headquarters in Cincinnati. Indeed, the company has announced plans to build a new 40-acre campus in Boone County, Kentucky. The $30 million-facility will house USPC's manufacturing, distribution, and corporate headquarters activities. The move is expected to take place in 2009.
The company boasts a unique manufacturing process involving its playing cards' card stock and coating to give them a proprietary "snap," "slip," and "shuffle" that it says users demand for playing cards.