An offspring of
The Little Tikes Company
, The Step2 Company manufactures and sells a variety of plastic toys for toddlers and preschoolers, as well as products for the home and garden. The company also produces educational toys under the Thinkativity brand, and its
subsidiary makes baby products. Step2 operates a retail store in Ohio and also sells its offerings online and through mass merchandisers and specialty retailers (such as
Toys "R" Us
) in the US, Canada, and more than 60 other countries. The company has been owned by New York-based private equity firm Liberty Partners since 2006.
The company is big in plastics. Step2 the world's largest rotational molder of plastics and the largest American manufacturer of preschool and toddler toys. It exports its products to more than 60 countries.
Step2 operates a pair of plants in northern Ohio. The company's products are distributed throughout the US, Canada, and more than 70 other countries worldwide.
Sales and Marketing
Step2 distributes its products through multiple retail channels including toy retailers, mass merchants, home centers, and the Internet.
Step2 launched five new products in 2015. In 2016 it launched 18 new items.
The company is investing in newer rotomolding technology to make production processes more efficient and to design more versatile toys that can be used by children as they grow older.
Step2 was established in 1991 by Thomas Murdough, the founder and former