LEARNING RESOURCES, INC.

Whether in the classroom or at home, Learning Resources wants to help make learning fun for kids. The company makes hands-on educational toys and materials for children ages 2 and older. For parents who want their children to learn while they play, Learning Resources offers educational toys, games, and puzzles designed to enhance motor skills and teach letters, word formation, color and shape recognition, and counting skills. For teachers, it offers activity kits, role-play sets, workbooks, and classroom supplies (including demonstration materials and decorations). Learning Resources markets its products through its e-commerce site and to toy and educational retailers in more than 80 countries.

Geographic Reach

The Illinois-based company has offices in Illinois and in Norfolk, England. Its products are sold in more than 80 countries.

Operations

Learning Resources offers more than 1,100 proprietary products for families and the elementary and middle school markets. Its portfolio of brands includes Pretend & Play, Reading Rods, Smart Snacks, Rainbow Fractions, Gears! Gears! Gears!, Simple Technology, and Primary Science. The lines cover a range of subject areas, including early childhood learning, reading and language, math, science, and geography, among others. The educational toy company also makes products for special needs kids, including those on the autism spectrum.

Sales and Marketing

In addition to its online sales and distribution to retailers, Learning Resources offers custom development and manufacturing of educational products for governments and other manufacturers.

Strategy

New product development is key to keeping sales going at Learning Resources. To that end, the company plans to launch more than 100 new products in 2014, including math, literacy, and fine motor skills themed toys.

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LEARNING RESOURCES, INC.


380 N Fairway Dr
Vernon Hills, IL 60061-1836
Phone: 1 (847) 573-9471
Fax: 1 (847) 5738425
www.learningresources.com

STATS


  • Employer Type: Private
  • CEO: Etienne Veber
  • CEO: Etienne Veber
  • Chairman: Richard Woldenberg

Major Office Locations

  • Vernon Hills, IL

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