Whether in the classroom or at home, Learning Resources wants to
help make learning fun for kids. The company makes hands-on
educational toys and materials for children ages 2 and older.
For parents who want their children to learn while they
play, Learning Resources offers educational toys, games and
puzzles designed to enhance motor skills and teach letters, word
formation, counting skills and color and shape recognition. For
teachers, it offers activity kits, role-play sets, workbooks,
and classroom supplies (including demonstration materials
and decorations). Learning Resources markets its 1,100-plus
products through its e-commerce site, direct mail catalogs and to
toy and educational retailers in more than 80 countries.
The Illinois-based company has offices in Illinois and in
Norfolk, England. Its products are sold in more than 80
Learning Resources offers more than 1,100 proprietary products
for families and the elementary and middle school markets. Its
portfolio of brands includes Pretend & Play, Reading Rods,
Smart Snacks, Rainbow Fractions, Gears! Gears! Gears!, Simple
Technology, and Primary Science. The lines cover a range of
subject areas, including early childhood learning, reading and
language, math, science, and geography, among others. The
educational toy company also makes products for special needs kids,
including those on the autism spectrum.
Sales and Marketing
In addition to its online sales and distribution to retailers,
Learning Resources offers custom development and manufacturing of
educational products for governments and other manufacturers.
New product development is key to keeping sales going at
Learning Resources. To that end, the company plans to launch more
than 100 new products in 2014, including math, literacy, and fine
motor skills themed toys.