Whether in the classroom or at home, Learning Resources wants to
help make learning fun for kids. The company makes hands-on
educational toys and materials for children ages 2 and older. For
parents who want their children to learn while they play, Learning
Resources offers educational toys, games and puzzles designed to
enhance motor skills and teach letters, word formation, counting
skills and color and shape recognition. For teachers, it offers
activity kits, role-play sets, workbooks, and classroom supplies
(including demonstration materials and decorations). Learning
Resources markets its 1,100-plus products through its e-commerce
site, direct mail catalogs and to toy and educational retailers in
more than 80 countries.
Learning Resources offers more than 1,100 proprietary products
for families and the elementary and middle school markets. Its
portfolio of brands includes Pretend & Play, Reading Rods,
Smart Snacks, Rainbow Fractions, Gears! Gears! Gears!, Simple
Technology, and Primary Science. The lines cover a range of subject
areas, including early childhood learning, reading and language,
math, science, and geography, among others. The educational toy
company also makes products for special needs kids, including those
on the autism spectrum.
The Illinois-based company has offices in Illinois and in
Norfolk, England. Its products are sold in more than 80
Sales and Marketing
In addition to its online sales and distribution to retailers,
Learning Resources offers custom development and manufacturing of
educational products for governments and other manufacturers.
New product development is key to keeping sales going at
Learning Resources. To that end, the company plans to launch more
than 100 new products in 2014, including math, literacy, and fine
motor skills themed toys.