Kids II wants to take playtime to a more advanced level. The company, which got its start making The Original Infant Foam Bath Aid in 1969, designs and produces nursery items and developmental toys for infants and children up to 2 years old. It makes toys under its proprietary Bright Starts brand and under license with
for the Baby Einstein and Disney Baby names. Kids II's product offerings, including bouncers, play gyms and mats, mobiles, swaddling blankets, and travel toys, are sold in toy stores, children's specialty shops, and department stores (such as
Toys "R" Us
) in more than 60 countries worldwide. It also sells its products through its website.