Imperial Toy, LLC

  • Overview

Even the imperials need their fun. Imperial Toy, founded in 1969, is a leading toy manufacturer whose products include bubbles, bubble toys, girls' role-play toys, steel trucks, and assorted novelty items. Fred Kort, the company's founder and a holocaust survivor, came to the US after WWII and created Imperial Toy to bring fun to kids everywhere and to recreate the lost years of his own tumultuous childhood. Imperial Toys' about 900 products are sold through a global network of distributors, including well-known retailers such as Wal-Mart, Kmart, and Toys 'R' Us. Co-presidents Peter Tiger and Art Hirsch purchased the company from the Kort family in 2006.

Geographic Reach

California-based Imperial Toy enjoys a global reach through offices in Los Angeles, Hong Kong and Italy. It distributes its products in more than 75 countries from locations in the US and Hong Kong.

Operations

The toy maker boasts a vast brands portfolio that includes Super Miracle Bubbles, Buddy-L, Cap Cars, Googly, Optrix, Runway Pink, Legends of the Wild West, Miracle Bubbles, and other names.

The company manufactures its playthings at plants in Memphis and San Diego in the US, as well as in Italy, Hong Kong, and Mexico.

Strategy

As part of its business, Imperial Toy makes toys under license for firms such as MGA Entertainment, which licenses its Little Tikes and Summer Adventure brands to Imperial Toy. Other licensing partners include HIT Entertainment, owner of preschool brands such as Barney, Bob the Builder, and Thomas & Friends.

Sales and Marketing

Besides its network of distributors, Imperial Toy relies on retailers the likes of ubiquitous Wal-Mart, Target, Ace Hardware, Kroger, Kmart, and Toys 'R' Us to get its products in the hands of consumers.

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Imperial Toy, LLC


16641 Roscoe Pl
North Hills, CA 91343-6104
Phone: 1 (818) 536-6500
www.imperialtoy.com

STATS


  • Employer Type: Private
  • VP Operations: Lisa Castanon
  • President: Art Hirsch
  • Co-President: Peter Tiger

Major Office Locations

  • North Hills, CA

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