Excelligence Learning wants your child's intelligence level to soar. The company designs and markets educational products (such as activity sets, curriculum supplements, and furniture) and offers custom-packaged school supplies and fundraiser items. Its goods are sold to child care centers, schools, teachers, and parents through its subsidiaries' websites, catalogs, and sales force. In addition, the firm's Earlychildhood NEWS site features articles and discussion boards for teachers and parents, and its Teacher QuickSource and Discount School Supply sites provide teaching tips. Formed in 2001 by the merger of SmarterKids.com and Earlychildhood, Excelligence is owned by investment firm Thoma Bravo.
Excelligence's operating units include Discount School Supply, which carries arts and crafts products, activity sets, teaching supplements, and furniture; Early Childhood Manufacturers' Direct, a supplier of children's furniture; Angeles, a manufacturer of classroom furniture and storage items; and Achievement Products, which provides exercise, therapy, and other special education products. Its Educational Products unit distributes prepackaged school supplies, fundraising items, science fair products, and apparel.
The company's portfolio of proprietary products is anchored by such names as BioColor, Colorations, and SchoolWrapPacs. Excelligence also distributes third-party products, including the widely recognized Crayola, Elmer's, and Lego brands. The company operates four warehouse locations nationwide.