With more nearly 19 million active subscribers, TracFone is the leading independent reseller of nationwide prepaid wireless telecommunications services. The TracFone product is a pay-as-you-go, off-the-shelf mobile phone featuring prepaid airtime with no annual contracts or activation fees. In order to offer service across the US, TracFone has agreements with about 30 different wireless carriers nationwide, including industry leaders AT&T Mobility and Verizon Wireless. It sells service and phones online and through about 80,000 retail outlets, including Wal-Mart and Walgreen.TracFone is a subsidiary of Latin America's top wireless carrier, América Móvil.
The company markets its handsets and airtime cards at more than 90,000 retail locations across the continental US, Alaska, Hawaii, and Puerto Rico.
Sales and Marketing
TracFone offers services under the Net10, SafeLink, and Straight Talk banners in addition to the TracFone brand. It has sales partnerships with cell phone manufacturers such as Motorola Mobility, LG, Nokia, Kyocera, and Samsung.
Mergers and Acquisitions
In 2013 TracFone agreed to acquire substantially all of the assets of Star Wireless Group, a mobile virtual network operator (MVNO) in the US that provides services to approximately 1.4 million customers. Star Wireless offers prepaid plans for voice, messaging, and data.
In 2012 the company acquired Simple Mobile, which is one of the largest mobile virtual network operators for T-Mobile. Simple Mobile reaches more than 1 million customers with services such as voice, messaging, data, and wireless broadband.
The TracFone Wireless product was first introduced in 1996, when the company was known as Topp Telecom; América Móvil acquired the company in 2000 and changed the name two years later to better represent the business.