América Móvil offers wireless phone service from the Rio Grande to Tierra del Fuego. The company is Latin America's top mobile carrier with more than 285 million subscribers in 25countries. In Mexico the company enjoys a 70% market share with nearly 74 million subscribers to its Telcel and Telmex brands, which operate retail stores. Its second largest market is Brazil, which serves about 69 million subscribers through Claro. América Móvil also provides fixed-line service in Central America and the Caribbean, with more than 6 million lines. TracFone Wireless is América Móvil's US presence. Billionaire Carlos Slim Helú owns most of América Móvil.
Not surprisingly, mobile is the big money maker for América Móvil, providing more than half of its revenue. Mobile voice services account for 27% of the total with 26% coming from mobile data services. Fixed voice and data services generate about 24% of revenue.
Considering its nearly worldwide reach, América Móvil could be called Mundo Móvil. The company has operations in throughout the western hemisphere (not including Canada) as well as Eastern Europe. About a third of revenue comes from Mexico with Brazil and the US as other significant countries, accounting for 19% and 12% of revenue, respectively.
Sales and Marketing
América Móvil reaches customers through a network of retailers and service centers for retail customers and a dedicated sales force for corporate customers.The company counts more than 200,000 points of sale and some 2,500 customer service centers.
América Móvil's revenue increased 5% in 2015, boosted by its wireless data and fixed data operations. Customers downloading media and content, surfing the web, and streaming videos pushed wireless data revenue 21% higher. Residential broadband use led to an 8% rise in fixed data revenue. Revenue from voice, wireless and fixed, dropped in 2015 from 2014.
Negative foreign exchange transactions pushed the company to a net loss for 2015, compared to a profit in 2014. Cash flow from operations also fell in 2015 from 2014.
América Móvil focuses on expanding its 4G LTE services. In 2015 it spun off Telesites, which operate its cellular towers in Mexico. It also adds new markets through acquisitions.
Mergers and Acquisitions
In 2016 the company bought two wireless operators in Peru, Olo del Perú S.A.C. and TVS Wireless S.A.C.
In 2015 América Móvil acquired an additional 35% of Hitss Solutions, a provider of IT services. The deal raised América Móvil's stake in Hitss to about 69%.