About NEW CINGULAR WIRELESS SERVICES, INC.

AT&T Mobility serves 135 million wireless subscribers in the US, making it the second-largest wireless voice and data carrier in the country by subscribers (after Verizon). The domestic wireless operation of AT&T Inc., it accounts for more than half of its parent's revenue. AT&T Mobility provides a full range of wireless voice, messaging, and data services to consumer and enterprise customers. The unit's services for businesses, government agencies, and educational institutions include e-mail, wireless internet access, and private wireless networking. The company offers international network coverage for its subscribers in more than 200 countries through partnerships with other carriers.

Sales and Marketing

Along with other wireless service providers, AT&T stopped subsidizing phone purchases through its customer contracts in 2016. It began allowing customers to buy phones on installments as part of their bills. More than half of the postpaid smartphone base buys phone through an installment program. Customers also bring their own phones to an A&T calling plan. Those customers don't generate equipment revenue or expense, but the service revenue helps improve margins.

Financial Performance

AT&T Mobility reported about $73 million in operating revenue in 2016, about 1% lower than 2015. The unit contributed more than $20 million in operating income to the parent company AT&T Inc.'s total in 2016.

Strategy

As AT&T Inc. has become more than a phone company with the addition of DIRECTV and other subsidiaries, it has bundled services across its platforms and technologies. In late 2016, that brought streaming video to AT&T Mobility customers with the introduction of DIRECTV NOW. The company integrated DIRECTV Now with its mobility service at competitive prices. The company said more than 200,000 customers signed up for the service shortly after it started.

A move to increase the number of subscribers resulted in the addition of some 6.2 million wireless customers in 2016. The company also reported a low churn rate for its postpaid customers. As for prepaid customers, it added about 1.5 million in 2016 with a 20% increase in related revenue.

The company has offered plans such as Mobile Share, which has discounted plans for multiple users on one account, and AT&T Next, which offers handsets on installment plans.

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NEW CINGULAR WIRELESS SERVICES, INC.

7277 164th Ave Ne
Redmond, WA 98052-7823
Phone: 1 (425) 827-4500
Fax: 1 (425) 580-8505

Stats

  • Employer Type: Public
  • Manager of IT Security and Risk: Brenda Fantroy-Johnson
  • Executive Vice President Human Resources: Jane Marvin
  • Executive Vice President: Brian J Shay
  • Employees: 31,000

Major Office Locations

  • Redmond, WA

Other Locations

  • Anchorage, AK
  • Andalusia, AL
  • Foley, AL
  • Montgomery, AL
  • Fayetteville, AR
  • Fort Smith, AR
  • Little Rock, AR
  • Pine Bluff, AR
  • Russellville, AR
  • Searcy, AR
  • Chandler, AZ
  • Glendale, AZ
  • Phoenix, AZ
  • Scottsdale, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Artesia, CA
  • Auburn, CA
  • Bakersfield, CA
  • Belmont, CA
  • Berkeley, CA
  • Brea, CA
  • Carlsbad, CA
  • Cerritos, CA
  • Chico, CA
  • Chino, CA
  • Citrus Heights, CA
  • Clovis, CA
  • Commerce, CA
  • Concord, CA
  • Costa Mesa, CA
  • Daly City, CA
  • Davis, CA
  • Elk Grove, CA
  • Emeryville, CA
  • Escondido, CA
  • Fairfield, CA
  • Folsom, CA
  • Fresno, CA
  • Fullerton, CA
  • Gilroy, CA
  • Glendale, CA
  • Hanford, CA
  • Hemet, CA
  • Huntington Park, CA
  • La Habra, CA
  • Lafayette, CA
  • Laguna Niguel, CA
  • Lake Forest, CA
  • Lodi, CA
  • Long Beach, CA
  • Los Angeles, CA
  • Manhattan Beach, CA
  • Manteca, CA
  • Merced, CA
  • Milpitas, CA
  • Modesto, CA
  • Monterey Park, CA
  • Moreno Valley, CA
  • Oakland, CA
  • Oceanside, CA
  • Ontario, CA
  • Orange, CA
  • Oxnard, CA
  • Palm Desert, CA
  • Palmdale, CA
  • Palo Alto, CA
  • Pasadena, CA
  • Paso Robles, CA
  • Petaluma, CA
  • Porterville, CA
  • Redding, CA
  • Riverside, CA
  • Roseville, CA
  • Sacramento, CA
  • San Diego, CA
  • San Dimas, CA
  • San Francisco, CA
  • San Jose, CA
  • San Mateo, CA
  • San Pedro, CA
  • Santa Ana, CA
  • Santa Barbara, CA
  • Santa Clara, CA
  • Santa Clarita, CA
  • Santa Fe Springs, CA
  • Santa Maria, CA
  • Santa Rosa, CA
  • Sherman Oaks, CA
  • Simi Valley, CA
  • Sonora, CA
  • Stockton, CA
  • Studio City, CA
  • Temecula, CA
  • Thousand Oaks, CA
  • Torrance, CA
  • Tracy, CA
  • Turlock, CA
  • Tustin, CA
  • Upland, CA
  • Vacaville, CA
  • Vallejo, CA
  • Venice, CA
  • Ventura, CA
  • Victorville, CA
  • Westminster, CA
  • Yuba City, CA
  • Aurora, CO
  • Boulder, CO
  • Broomfield, CO
  • Denver, CO
  • Lakewood, CO
  • Thornton, CO
  • Fairfield, CT
  • Farmington, CT
  • Meriden, CT
  • Norwalk, CT
  • Washington, DC
  • Wilmington, DE
  • Boca Raton, FL
  • Brandon, FL
  • Clearwater, FL
  • Doral, FL
  • Fort Lauderdale, FL
  • Greenacres, FL
  • Hollywood, FL
  • Jacksonville, FL
  • Jacksonville Beach, FL
  • Lakeland, FL
  • Largo, FL
  • Merritt Island, FL
  • Miami, FL
  • North Palm Beach, FL
  • Orlando, FL
  • Palm Beach Gardens, FL
  • Pensacola, FL
  • Plantation, FL
  • Polk City, FL
  • Pompano Beach, FL
  • Port Charlotte, FL
  • Port Richey, FL
  • Sanford, FL
  • Sebring, FL
  • Tallahassee, FL
  • Tampa, FL
  • West Palm Beach, FL
  • Austell, GA
  • Marietta, GA
  • Honolulu, HI
  • Kailua Kona, HI
  • Kaneohe, HI
  • Kapolei, HI
  • Lihue, HI
  • Waipahu, HI
  • Cedar Rapids, IA
  • Coralville, IA
  • Des Moines, IA
  • West Des Moines, IA
  • Boise, ID
  • Coeur D Alene, ID
  • Nampa, ID
  • Chicago, IL
  • Crestwood, IL
  • Evanston, IL
  • Gurnee, IL
  • Highland Park, IL
  • Marion, IL
  • Moline, IL
  • Niles, IL
  • Norridge, IL
  • Oak Park, IL
  • Orland Park, IL
  • Oswego, IL
  • Schaumburg, IL
  • Skokie, IL
  • South Elgin, IL
  • Vernon Hills, IL
  • Avon, IN
  • Carmel, IN
  • Indianapolis, IN
  • Merrillville, IN
  • El Dorado, KS
  • Lawrence, KS
  • Overland Park, KS
  • Shawnee Mission, KS
  • Ashland, KY
  • Elizabethtown, KY
  • Frankfort, KY
  • Lexington, KY
  • Louisville, KY
  • Richmond, KY
  • Alexandria, LA
  • Baton Rouge, LA
  • Bossier City, LA
  • Hammond, LA
  • Lafayette, LA
  • Lake Charles, LA
  • Leesville, LA
  • Metairie, LA
  • Monroe, LA
  • Shreveport, LA
  • Slidell, LA
  • Boston, MA
  • Brookline, MA
  • Chestnut Hill, MA
  • Dedham, MA
  • Greenfield, MA
  • Leominster, MA
  • North Attleboro, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bowie, MD
  • Columbia, MD
  • Hanover, MD
  • Pikesville, MD
  • Waldorf, MD
  • Saco, ME
  • Scarborough, ME
  • Windham, ME
  • Ann Arbor, MI
  • Canton, MI
  • Grand Rapids, MI
  • Grandville, MI
  • Lansing, MI
  • Livonia, MI
  • Madison Heights, MI
  • Alexandria, MN
  • Maple Grove, MN
  • Minneapolis, MN
  • Rochester, MN
  • Saint Paul, MN
  • Columbia, MO
  • Fenton, MO
  • Florissant, MO
  • Jefferson City, MO
  • Joplin, MO
  • Kansas City, MO
  • Lees Summit, MO
  • O Fallon, MO
  • Saint Louis, MO
  • Springfield, MO
  • Gulfport, MS
  • Oxford, MS
  • Ridgeland, MS
  • Greensboro, NC
  • Omaha, NE
  • Manchester, NH
  • Nashua, NH
  • Cherry Hill, NJ
  • Clifton, NJ
  • Denville, NJ
  • Deptford, NJ
  • Fort Lee, NJ
  • Hamilton, NJ
  • Jersey City, NJ
  • Linden, NJ
  • Mays Landing, NJ
  • Newark, NJ
  • Paramus, NJ
  • Princeton, NJ
  • Watchung, NJ
  • Albuquerque, NM
  • Las Vegas, NV
  • North Las Vegas, NV
  • Pahrump, NV
  • Reno, NV
  • Bronx, NY
  • Farmingville, NY
  • Floral Park, NY
  • Fresh Meadows, NY
  • Great Neck, NY
  • Hempstead, NY
  • Lake Grove, NY
  • Massapequa, NY
  • Melville, NY
  • Merrick, NY
  • Nanuet, NY
  • New York, NY
  • North Bellmore, NY
  • Patchogue, NY
  • Plainview, NY
  • Scarsdale, NY
  • Staten Island, NY
  • Vestal, NY
  • Watertown, NY
  • Woodbury, NY
  • Athens, OH
  • Beachwood, OH
  • Cincinnati, OH
  • Cleveland, OH
  • Columbus, OH
  • Elyria, OH
  • Gallipolis, OH
  • Georgetown, OH
  • Independence, OH
  • Portsmouth, OH
  • Steubenville, OH
  • Toledo, OH
  • Lawton, OK
  • Oklahoma City, OK
  • Stillwater, OK
  • Tulsa, OK
  • Beaverton, OR
  • Eugene, OR
  • Gresham, OR
  • Hillsboro, OR
  • Medford, OR
  • Oregon City, OR
  • Portland, OR
  • Salem, OR
  • The Dalles, OR
  • Wilsonville, OR
  • Allentown, PA
  • Altoona, PA
  • Bensalem, PA
  • Bloomsburg, PA
  • Camp Hill, PA
  • Carlisle, PA
  • Exton, PA
  • Greensburg, PA
  • Hanover, PA
  • Harrisburg, PA
  • Hazleton, PA
  • Irwin, PA
  • Johnstown, PA
  • Lancaster, PA
  • Langhorne, PA
  • Lehighton, PA
  • Montgomeryville, PA
  • Mount Pocono, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Scranton, PA
  • Selinsgrove, PA
  • Springfield, PA
  • State College, PA
  • Warrington, PA
  • Washington, PA
  • Whitehall, PA
  • Wilkes Barre, PA
  • Williamsport, PA
  • Willow Grove, PA
  • Wind Gap, PA
  • York, PA
  • Providence, RI
  • Brentwood, TN
  • Columbia, TN
  • Jackson, TN
  • Knoxville, TN
  • Memphis, TN
  • Millington, TN
  • Sevierville, TN
  • Addison, TX
  • Austin, TX
  • Azle, TX
  • Burleson, TX
  • Cedar Hill, TX
  • College Station, TX
  • Dallas, TX
  • Denton, TX
  • Duncanville, TX
  • El Paso, TX
  • Flower Mound, TX
  • Fort Worth, TX
  • Frisco, TX
  • Georgetown, TX
  • Houston, TX
  • Irving, TX
  • Lewisville, TX
  • Longview, TX
  • Mansfield, TX
  • Mckinney, TX
  • Mesquite, TX
  • Pasadena, TX
  • Plano, TX
  • Port Arthur, TX
  • Round Rock, TX
  • San Antonio, TX
  • Selma, TX
  • Sulphur Springs, TX
  • Temple, TX
  • Tyler, TX
  • Waco, TX
  • Layton, UT
  • Logan, UT
  • Ogden, UT
  • Salt Lake City, UT
  • Sandy, UT
  • West Jordan, UT
  • Alexandria, VA
  • Fairfax, VA
  • Reston, VA
  • Sterling, VA
  • Bellevue, WA
  • Bothell, WA
  • Federal Way, WA
  • Issaquah, WA
  • Kennewick, WA
  • Kirkland, WA
  • Longview, WA
  • Lynnwood, WA
  • Puyallup, WA
  • Richland, WA
  • Seattle, WA
  • Silverdale, WA
  • Spokane, WA
  • Spokane Valley, WA
  • Tacoma, WA
  • Tukwila, WA
  • Vancouver, WA
  • Woodinville, WA
  • Appleton, WI
  • Janesville, WI
  • Barboursville, WV
  • Charleston, WV
  • Huntington, WV
  • Parkersburg, WV
  • Ranson, WV
  • Scott Depot, WV
  • South Charleston, WV
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