The second-largest wireless voice and data carrier in the US by subscribers (after Verizon), AT&T Mobility serves about 126 million total mobile users over a nationwide network that spans all major metropolitan areas. A subsidiary of AT&T, it accounts for more than half of its parent’s business. AT&T Mobility provides a full range of wireless voice, messaging, and data services to consumer and enterprise customers. The unit’s services for businesses, government agencies, and educational institutions include e-mail, wireless Internet access, and private wireless networking. The company provides international network coverage for its subscribers in more than 200 countries through partnerships with other carriers.
Sales and Marketing
About 66% of wireless subscribers are postpaid, which means they are on contracts, usually of two-year duration. More than 75% of postpaid customers used smartphones in 2013, an increase from 69% in 2012. About 90% of postpaid smartphone subscribers are on family plans, mobile share plans or business plans, which provide service for multiple devices at reduced rates,
AT&T has put new emphasis on attracting prepaid subscribers (it had about 7 million in 2013) and in 2014 it acquired Leap Wireless, which markets wireless service as Cricket. With the all-stock deal, AT&T got Cricket’s customers, which numbered about 4.5 million, and its network, which reaches about 97 million people. AT&T also acquired spectrum covering nearly 138 million people. This spectrum complements AT&T spectrum and it will use it to support 4G LTE services for its customers.
In 2013 AT&T agreed to acquire the retail wireless business of Atlantic Tele-Network for about $780 million. The business, which operates under the Alltel name, will add nearly 600,000 rural customers in six states to AT&T's portfolio.
In late 2014, AT&T reached an agreement with VOXX Electronics to provide wireless service to VOXX’s Car Connection Telematics customers internationally.