The second-largest wireless voice and data carrier in the US by subscribers (after Verizon), AT&T Mobility serves about 110 million mobile users over a nationwide network that spans all major metropolitan areas. A subsidiary of AT&T, it accounts for more than half of its parent’s business. AT&T Mobility provides a full range of wireless voice, messaging, and data services to consumer and enterprise customers. The unit’s services for businesses, government agencies, and educational institutions include e-mail, wireless Internet access, and private wireless networking. The company provides international network coverage for its subscribers in more than 200 countries through partnerships with other carriers.
More than 57% of wireless revenue comes from voice, text, and service revenue while data services account for more than 30% of revenue, and the rest from equipment sales.
Sales and Marketing
About 66% of wireless subscribers are postpaid, which means they are on contracts, usually of two-year duration. More than 75% of postpaid customers used smartphones in 2013, an increase from 69% in 2012. About 90% of postpaid smartphone subscribers are on family plans, mobile share plans or business plans, which provide service for multiple devices at reduced rates,
AT&T has put new emphasis on attracting prepaid subscribers (it had about 7 million in 2013) and in 2014 it acquired Leap Wireless, which markets wireless service as Cricket. With the all-stock deal, AT&T got Cricket’s customers, which numbered about 4.5 million, and its network, which reaches about 97 million people. AT&T also acquired spectrum covering nearly 138 million people. This spectrum complements AT&T spectrum and it will use it to support 4G LTE services for its customers.
In 2013 AT&T agreed to acquire the retail wireless business of Atlantic Tele-Network for about $780 million. The business, which operates under the Alltel name, will add nearly 600,000 rural customers in six states to AT&T's portfolio.
In late 2014, AT&T reached an agreement with VOXX Electronics to provide wireless service to VOXX’s Car Connection Telematics customers internationally.
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