It doesn't take a photo finish to determine that Fujitsu Network Communications is a leader in photonics. The company, a subsidiary of the Japanese electronics and computer systems giant Fujitsu, designs, manufactures, and maintains a variety of broadband transmission systems. It supplies Connection-Oriented Ethernet (COE) and optical transport equipment and network management software to telecommunications carriers and cable TV service providers. Products include multiplexers, switches, and transponders sold under the FLASHWAVE and NETSMART brands. From its plant near Dallas, Fujitsu Network Communications is the only major optical networking vendor to manufacture its own equipment in North America.
COE, deployed through FLASHWAVE packet optical networking platforms, supports 4G mobile backhaul networks. The FLASHWAVE WDM platform serves data centers by providing services needed for synchronous storage area network applications.
Fujitsu Network Communications also focuses on Synchronous Optical Network Technologies (SONET) and Wavelength Division Multiplexing (WDM) platforms, which support 100 gigabits per second. Its main brands are FLASHWAVE (packet optical networking platforms, reconfigurable optical add/drop multiplexers, dense wavelength division multiplexers, multiservice provisioning platforms, and Ethernet demarcation) and NETSMART (network design/management and element management).
In all, Fujitsu Network Communications has rolled out more than 400,000 network elements across North America.
Sales and Marketing
The company sells its products directly and through resellers and systems integrators. It maintains partnerships through its Strategic Authorized Reseller Program (STAR) with eight firms, including Graybar Electric and Power & Telephone Supply Company. The STAR program allows companies to resell Fujitsu products and relicense software as part of their own product development efforts.
Besides telecom and cable companies such as AT&T and Verizon, Fujitsu Network Communications serves the research, education, financial services, and utility markets, as well as federal, state, and local government agencies.
Fujitsu Network Communications was created in 1996 with the merger of Fujitsu America's Transmission Division, which began operations in 1980, and Fujitsu Network Switching of America.