Ericsson is Swede on North America. The US subsidiary of Sweden-based global wireless network equipment leader
Telefonaktiebolaget LM Ericsson
oversees the North American business of its parent company. Its core network products are antennas, transmitters, switching systems, and other gear used to build wireless telecommunications networks. Ericsson Inc. primarily serves network operators, transportation companies, utilities providers, and broadcasters in the US. Its growing services business offers consulting, network build-out, and network management and maintenance services. The company also makes multimedia software and related products that enable such digital media services as Internet television.
The company operates in more than 180 countries. Ericsson units around the globe, including the North American business, are looking to wireless broadband content and media services, including mobile Internet and video, as drivers of growth in sales of wireless equipment. More than 20% of the company's global sales are made to customers in North America.
Sales and Marketing
North America is the leading global market in terms of smartphone penetration and mobile data use. The proliferation of mobile devices there, as well as the growth of machine-to-machine communication used for such applications as industrial supply chain management and utility meters, have contributed to demand from telecommunications network operators and other companies for Ericsson's products. The company's CDMA-based wireless gear, in particular, has boosted its market share in the region.
North America generates about a quarter of its parent company's revenue.
Ericsson is increasingly focused on building its professional services unit, which provides consulting, customer support, network design and integration, and training, as well as managed services such as application hosting and network operations oversight.
After expanding LTE networks in the Americas, telecom companies are focusing on improving quality and expanding capacity of their networks to accomodate the demand for mobile data. Ericsson sees opportunities in providing operational support systems and business support systems. Cloud, Internet Protocol, and TV and media are other growth areas the company is pursuing.