These days a lot of "Kelly Girls" are men. Once a business that supplied only female clerical help, Kelly Services has expanded to include male and female temporary employees in light industrial, technical, and professional sectors, including information technology specialists, engineers, and accountants. It also places lawyers (Kelly Law Registry), scientists (Kelly Scientific Resources), substitute teachers (Kelly Educational Staffing), nurses and other medical staff (Kelly Healthcare Resources), and teleservices personnel (KellyConnect). Kelly Services assigns some 555,000 temporary employees around the world each year.
Kelly caters to customers in three chief regions: the Americas (64% of total sales); Europe, the Middle East, and Africa (EMEA, 17%); and the Asia/Pacific (19%).
The company provides additional personnel in areas such as electronics (Kelly Electronic Assembly Services), merchandising (Kelly Marketing Services), and catering (Kelly Catering and Hospitality). It also offers career transition, outplacement, and human resources consulting services through its Ayers Group division (which makes up its Outsourcing and Consulting Group segment, or OCG).
Kelly's revenues remained consistent the last two years, hovering around the $5.5 billion mark for both 2014 and 2015. It attributed the static revenues to the impact of changes in foreign currency exchange rates.
Profits more than doubled from $24 million in 2014 to $54 million in 2015 due to a decrease in selling, general, and administrative expenses. Kelly's operating cash flow has fluctuated wildly over the years; after posting negative cash flow of $70 million in 2014, Kelly generated positive cash flow of $24 million in 2015.
The staffing firm's strategy for growth entails maintaining its core strengths in the commercial staffing market, while also growing its professional and technical staffing capabilities. Kelly also plans to recognize additional revenue by growing its Outsourcing and Consulting Group segment and by targeting specialized niche markets which require staffing services.