This organization is aces with fans of women's tennis. The
governing body for professional women's tennis, WTA Tour regulates
the sport as a member of the International Tennis Federation and it
sanctions 55 tennis events each year in more than 30 countries.
Boasting more than 2,500 players from more than 95 different
countries, the association markets the game and its players and
generates revenue through merchandising, sponsorships, and selling
broadcasting rights to its events. The WTA Tour was founded in 1973
when a number of top players, including Billie Jean King, decided
to take the sport from an amateur level to professional.