This sports group makes quite a racquet on the court. The United States Tennis Association (USTA) serves as the governing body for the sport of tennis in the US. It sets the rules of play and develops and promotes the sport at the local and professional levels. USTA also owns and operates the US Open, the annual Grand Slam event held at Arthur Ashe Stadium in Flushing Meadows, New York. In addition, the not-for-profit organization selects players to compete in such tournaments as the Davis Cup, the Fed Cup, and the Olympics. Founded in 1881 as the United States National Lawn Tennis Association, the USTA has grown to more than 700,000 individual members and 8,000 organizational members.
USTA operates through the 17 geographic sections of New England, Eastern, Middle States, Mid-Atlantic, Southern, Florida, Caribbean, Midwest, Northern, Missouri Valley, Texas, Southwest, Intermountain, Pacific Northwest, Northern California, Southern California, and Hawaii Pacific.
USTA in 2013 signed a new 11-year deal with Walt Disney's ESPN to broadcast the US Open. The comprehensive deal is worth $770 million and begins in 2015.
Like other sports organizations, USTA generates a significant share of its revenue through marketing sponsorships and broadcasting rights fees. The tennis association has a longstanding broadcast deal with network CBS that runs through 2011.