You might say this sports group makes quite a racquet on the court. The United States Tennis Association (USTA) serves as the governing body for the sport of tennis in the US. It sets the rules of play and develops and promotes the sport at the local and professional levels. USTA also owns and operates the US Open, the annual Grand Slam event held at Arthur Ashe Stadium in Flushing Meadows, New York. In addition, the not-for-profit organization selects players to compete in such tournaments as the Davis Cup, the Fed Cup, and the Olympics. Founded in 1881 as the United States National Lawn Tennis Association, the USTA has grown to more than 700,000 members from all age and skill levels.
Like other sports organizations, USTA generates a significant share of its revenue through marketing sponsorships and broadcasting rights fees. The tennis association has a longstanding broadcast deal with network CBS that runs through 2011.
USTA split with broadcasting partner USA Network (owned by NBCUniversal) in 2008, inking a new six-year deal that year with Walt Disney's ESPN to carry early rounds of the US Open. The comprehensive deal runs through 2014.