Making sure golf stays clear of the rough is par for the course
at this organization. The United States Golf Association is the
governing body for golf in the US, its territories, and Mexico. The
not-for-profit group writes and interprets the rules of the game,
provides handicap information, offers turf consulting, and funds
equipment and course maintenance research and testing. It also
holds several national championship events, including the US Open,
the US Women's Open, and the US Senior Open. The group generates
most of its revenue from the sale of broadcast rights to
championship tournaments and other matches, as well as through
membership fees. The USGA was founded in 1894.
The USGA reported 2012 revenue of about $148 million, up about
8% from the prior year on a rise in championships revenue
(including broadcast rights) and corporate sponsorship revenue. It
also saw net income more than quadruple, primarily because of an
increase in investment income.
The organization is working to combat the challenges posed by
modern golf courses, which aren't as inviting to average players,
take longer to play, and are more expensive to maintain. Improving
course sustainability is a key element of this work, and the USGA
has been consulting with courses across the nation to implement
sustainable practices, deal with reductions in water availability,
and protect the environment.
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