Making sure golf stays clear of the rough is par for the course at this organization. The United States Golf Association is the governing body for golf in the US, its territories, and Mexico. The not-for-profit group writes and interprets the rules of the game, provides handicap information, offers turf consulting, and funds equipment and course maintenance research and testing. It also holds several national championship events, including the US Open, the US Women's Open, and the US Senior Open. The group generates most of its revenue from the sale of broadcast rights to championship tournaments and other matches, as well as through membership fees. The USGA was founded in 1894.
Sales and Marketing
The organization has long-term television deals with ESPN and Bell Media's Canadian broadcasting outlets RDS and TSN.
The USGA reported fiscal 2013 revenue of about $157 million, up roughly 6% from the prior year on a rise in championships revenue (including broadcast rights) and corporate sponsorship revenue. It also saw net income of $51 million in fiscal 2013, an increase of 97% from $26 million in fiscal 2012, primarily because of unfunded Postretirement benefit obligation.
The organization is working to combat the challenges posed by modern golf courses, which aren't as inviting to average players, take longer to play, and are more expensive to maintain. Improving course sustainability is a key element of this work, and the USGA has been consulting with courses across the nation to implement sustainable practices, deal with reductions in water availability, and protect the environment.
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