National Basketball Association, Inc.

  • Overview

This league has the inside moves to score big with hoops fans. The National Basketball Association is one of the four major professional sports leagues in North America, with 30 teams representing 28 US markets and one in Canada. It oversees the rules of the game and officiating, markets its teams and players, and regulates franchise ownership. The NBA also licenses broadcasting rights and collects revenue from corporate sponsorships. In addition, it operates the WNBA, a 12-team women's league; the NBA Development League for up-and-coming players; and NBA TV, a cable TV channel offering news, original programming, and live game broadcasts. The NBA was founded as the Basketball Association of America in 1946.

Like other professional sports associations, the NBA generates the lion's share of its revenue through broadcasting rights and marketing sponsorships. The basketball association has had a long relationship with cable television network TNT (part of Time Warner's Turner Broadcasting unit) and both Walt Disney's ESPN sports network and ABC broadcasting network. Together, the three broadcasters pay the NBA about $930 million a year for a slate of regular season and playoff games under a pact that runs through the 2015-16 season. Under a separate arrangement, Turner Sports (another unit of Turner Broadcasting) operates and manages NBA TV, the league's cable channel that reaches about 45 million homes.

NBA broadcasting rights command such a premium thanks to the popularity of the game. Attendance at live games, though, has been something of a sore spot for the NBA. Overall ticket sales during the 2009-10 season remained fairly steady in the face of the recession, but only eight franchises managed to top 10,000 season ticket sales while a troubling number of teams failed to reach 80% capacity at their home games.

While the NBA focuses on increasing interest in its established markets, the league is also pushing itself into international markets. China in particular has shown a growing interest in basketball thanks to home-grown superstar Yao Ming (Houston Rockets) and the success of the Beijing Summer Olympic Games in 2008. The league has established NBA China, a partnership with ESPN, the Bank of China, and government-controlled Legend Holdings, to help spread professional basketball fever into the world's most populous country.

Meanwhile, the league is making a concerted effort to expand its popularity in Europe through exhibition games against Euroleague teams and pre-season exhibition matches.

Teams

Atlanta Hawks (1968)

Milwaukee Hawks (1951)

Boston Celtics (1946)

Charlotte Bobcats  (North Carolina, 2004)

Chicago Bulls  (1966)

Cleveland Cavaliers  (1970)

Dallas Mavericks (1980)

Denver Nuggets (1974, joined the NBA from the American Basketball Association in 1976)

Detroit Pistons (1957)

Golden State Warriors (Oakland, 1971)

Houston Rockets (1971)

Indiana Pacers  (1967, joined the NBA from the American Basketball Association in 1976)

Los Angeles Clippers (1984)

Los Angeles Lakers (1960)

Memphis Grizzlies (2001)

Miami Heat (1988)

Milwaukee Bucks (1968)

Minnesota Timberwolves (1989)

Brooklyn Nets (1977)

New Orleans Hornets (2002)

New York Knicks (1946)

Oklahoma City Thunder (2008)

Orlando Magic (1989)

Philadelphia 76ers (1963)

Phoenix Suns (1968)

Portland Trail Blazers (1970)

Sacramento Kings (1985)

San Antonio Spurs (1973, joined the NBA from the American Basketball Association in 1976)

Toronto Raptors (1995)

Utah Jazz (1979)

Washington Wizards (1997)

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National Basketball Association, Inc.


100 Plaza Dr Fl 3
Secaucus, NJ 07094-3766
Phone: 1 (212) 407-8000
Fax: 1 (212) 8260579
www.nba.com

STATS


  • Employer Type: Private Association
  • Chief Financial Officer: Stephen Richard
  • Commissioner: Adam Silver
  • Deputy Commissioner and COO: Mark Tatum

Major Office Locations

  • Secaucus, NJ