This league has the inside moves to score big with hoops fans. The National Basketball Association is one of the four major professional sports leagues in North America, with 30 teams representing 28 US markets and one in Canada. It oversees the rules of the game and officiating, markets its teams and players, and regulates franchise ownership. The NBA also licenses broadcasting rights and collects revenue from corporate sponsorships. In addition, it operates the
, a 12-team women's league; the
NBA Development League
for up-and-coming players; and NBA TV, a cable TV channel offering news, original programming, and live game broadcasts. The NBA was founded as the Basketball Association of America in 1946.
Like other professional sports associations, the NBA generates the lion's share of its revenue through broadcasting rights and marketing sponsorships.
Sales and Marketing
The basketball association has had a long relationship with cable television network
unit) and both
sports network and
broadcasting network. Together, the three broadcasters pay the NBA about $930 million a year for a slate of regular season and playoff games under a pact that runs through the 2015-16 season. Under a separate arrangement,
(another unit of Turner Broadcasting) operates and manages NBA TV, the league's cable channel that reaches about 45 million homes.
While the NBA focuses on increasing interest in its established markets, the league is also pushing itself into international markets. The league is making a concerted effort to expand its popularity in Europe through exhibition games against Euroleague teams and pre-season exhibition matches.
(North Carolina, 2004)
(1974, joined the NBA from the American Basketball Association in 1976)
Golden State Warriors
(1967, joined the NBA from the American Basketball Association in 1976)
Los Angeles Clippers
Los Angeles Lakers
New Orleans Hornets
New York Knicks
Oklahoma City Thunder
Portland Trail Blazers
San Antonio Spurs
(1973, joined the NBA from the American Basketball Association in 1976)