The Brew Crew tries to keep Milwaukee baseball fans intoxicated all summer long. The Milwaukee Brewers Baseball Club joined the American League in 1969 as the Seattle Pilots (it moved to Wisconsin a year later; a realignment in 1998 shifted the team to the National League) and has made one World Series appearance, a losing effort to the St. Louis Cardinals in 1982. Playing host first at Milwaukee's County Stadium and later at Miller Park, the team has featured Hall of Fame players including Paul Molitor and Robin Yount. Mark Attanasio, an investment banker from Los Angeles, purchased the team in 2005 from the family of Major League Baseball commissioner Bud Selig.
Attanasio acquired the team for about $220 million vowing to improve the Brewers' chances in part by increasing payroll, a sore spot among the Milwaukee faithful during the reign of the Seligs. In fact, when the Selig family announced plans to sell the team in 2003, a firestorm of criticism erupted from fans and local media charging that the ownership group was failing to invest in talented players to improve the team's balance sheet. The uproar forced the Selig's to open their accounting books, revealing years of steadily increasing losses.
The change in ownership has had an effect on the franchise's on-field direction: the Brewers finished 2005 with a .500 record, the team's first non-losing season in more than a decade. Three seasons later the Brew Crew earned their first trip to the post-season in 25 years despite the ousting of manger Ned Yost during a late-season slump. (Third-base coach Dale Sveum, tapped as his interim replacement, led the team into October.) The playoff run helped push ticket sales to more than 3 million for the first time in franchise history. Former Oakland A's manager Ken Macha took over the dugout after the 2008 season. The Brewers made the playoffs in 2011, but were eliminated by the St. Louis Cardinals.
The team left venerable (but crumbling) Milwaukee County Stadium in 2001 in hopes of finding new riches under the retractable roof of Miller Park. Instead, the $400 million new stadium opened a year later than expected after a tragic accident in 1999 killed three workers and caused $100 million in damage.